Our Ethos & Long Term Mission
Our mission is to establish unwavering trust with our customers, serving as a reliable conduit to the innovative products and resources provided by the world-class manufacturers we represent. Our primary objective is to foster mutually beneficial revenue growth. This plan is executed through the following core components:
Sales
We persistently act as a catalyst in cultivating robust connections with OEM customers and distributors on behalf of our manufacturers. Our commitment is centered on nurturing relationships that not only generate demand but also propel sales growth, all conducted at the utmost standard of professionalism.
○ Capturing Competitive Market Share
○ Growing Market Share Organically
Principals
Representing world class manufacturers that are innovative and offering new products that our customers require is critical to our success. All the manufacturers we represent will benefit when our line card consists of best in class innovators.
People
Continue to assure that we are properly staffed, and willing to invest in well-rounded, professional people who possess the critical skills required to sell multiple lines to generate new business opportunities, and grow sales.
Expansion
We are open to growth by any M/A or territorial expansion that strengthens MacInnis Company's position in the market.
Tools
Management is continually researching and investing in tools that will help the team grow sales.
Data Analytics
Management continues to put a high priority on utilizing the abundance of data that the company receives monthly through POS, and FTB reporting systems. Analyzing this data to identify trends and maximize our position in the sales cycle has become a fundamental part of how we execute our business and will continue to be a contributor to the services that we provide.
Distribution
The importance of distribution in our territory is driven by the desire of the customer to do business through the channel, as well as the advantages that our principals offer. Implementing and executing a strong distribution plan can improve your company’s overall position in the market, and profitability. Therefore, distribution remains an integral part of our long-term strategy, and we will continue to invest in our ability to service the channel on behalf of distribution, and principals alike.
Industry Support
Supporting the industry is a responsibility the company takes very seriously. Though this requires commitment, we see value in these efforts, and will remain committed to these industry efforts by membership and support of the following:
○ Associations – ERA, ECIA, WE
○ Events – EDS, ERA Conference, ECIA Conference, WE Conference, Electronica, Trade Shows, Local Events
Social Responsibility
CFE-MacInnis believes it is our responsibility to provide for our employees, and to support the communities we live in. We will continue to support existing charities, and will consider supporting any new charity financially, or through volunteerism.
